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28 November 2007 @ 06:12 am
Need website opinions & suggestions - attractive ads?  
I'm looking for opinions and suggestions on the advertising I'm going to use for my new little yarn & fiber biz.

Here are the banners I've made up for Ravelry adverts - they will rotate on the site. I am all about simple and elegant, so something really busy just won't work for me. There is also no animation allowed for ads on that site. Do you think these are attractive little banner ads?







The website is not live yet - I have until Thursday to get it all together and get some product up. My *test* website is at http://www.handspunyarn.org - thoughts, opinions, and suggestions welcome as well. Obviously I have quite a bit of work to accomplish in the next 2 days. ZenCart tips welcome ;)

I'm also looking for ad copy ideas. So far I have "Welcome to Red Stone Yarns, where we create handspun luxury yarns and hand dyed fine fibers. Maybe another squooshy sentance here.". Bragging about myself is a toughie...

My first big sale starts on Wed - the local fiber guild is having it's annual sale HGB Sale at the Boulder County Fairgrounds. It's actually a pretty big deal, as they expect thousands of people over the 6 days of the sale. I took over a whole bunch of fiber as my first experiment in what will sell or not. Wish me luck!

-the redhead-

All images © Red Stone Yarns
 
 
 
tedeisensteintedeisenstein on November 28th, 2007 02:41 pm (UTC)
It's not bragging if it's sensible advertising. A simple list of your blue-ribbon-winning yarns should help quite a bit. It's not bragging; it's the truth.
-the redhead-theredhead on November 28th, 2007 04:17 pm (UTC)
Good idea - I can put 'award winning' in the copy somewhere. So that's part of a sentence - not I just need more whole sentences ;)

-the redhead-
Brown Eyed Girlbrowneyedgirl65 on November 28th, 2007 05:34 pm (UTC)
Isn't this stuff in your family too? I'm thinking along the lines of working in that you've not only done this all your life but have been surrounded by others doing it too. Toss around words like unparalleled craftmanship, things like that.

I like the banners. You've got a good sense of graphic design.
-the redhead-theredhead on November 28th, 2007 06:52 pm (UTC)
I was born a poor black child. I remember the days, sittin' on the porch with my family, spinning' and knittin' down in Saint Louie...

Oh wait, wrong movie ;)

Good points, thanks. I'm planning an 'About me' page, but haven't gotten there yet. I have 'till Thursday night to get at least the basics done, so other stuff can come later. Right now I'd be happy with like two opening sentences for above the pics.

Thanks for the banner ad comments. When you've worked on something for so long it's hard to tell if it's hideous or not, yanno? The hurting foot didn't help my perspective for a couple of weeks. Truth be told, I was going for something easily changed and reproducible, as well as 'elegant'.

I should have some more blurbs for individual items and another ad this evening. After I get home from the sale opening.

-the redhead-
Liralen Liliralen on November 29th, 2007 07:26 pm (UTC)
Well, I happily bought some of your tussah and was totally enamored with the cashmere blend. Gorgeous stuff you had there. :-) I'm glad you tried that.

I like your banners.
-the redhead-theredhead on November 29th, 2007 07:34 pm (UTC)
My first sale :) Thanks!

I'd be very interested to hear more of your opinions on the colors, the fiber, the presentation, etc. Esp. the colors, as I noted they were very different from other things there. Like I said, this is my first experiment & I'm sure there's room for improvement. Opinions are always welcome :)

-the redhead-

PS - isn't the cashmere/silk wonderful? I confess to just carrying it around sometimes ;)
Liralen Liliralen on November 30th, 2007 04:47 pm (UTC)
I was glad of the different palette. I needed jewel tones and I am not much into the pastels anyway.

I really enjoyed the presentation, too, very dense and lots of stuff together that were close in color and texture. It was very useful to be able to take my roving from another table and put it up against everything and see what I really wanted to buy with it.

And, yes, the cashmere/silk is absolutely wonderful. I wanted to just stand there and pet it... *laughter*. Though it was funny that the two other people I talked with about it who were spinners all said, "well, that's too good for me... I wouldn't know what to make of it." And it's only today that I woke up thinking.... oh man, it would be *so* wonderful for a smoke ring or three. *laughter* Lovely, lovely stuff.